High-Cost Airline
ONCE again, our national carrier, South African Airways (SAA), finds itself in financial trouble.
And again, the national treasury looks set to wade in and rescue the ailing airline. Just how much longer can this go on?
The answer, quite simply, is for as long as the state continues to own the airline. It was not that long ago that the treasury and Transnet had to bale SAA out after it lost billions due to a disastrous hedging programme which saw it dipping into technical insolvency twice.
Those were exceptional circumstances and it is quite clear that had government and Transnet not stepped in, SAA would have gone bankrupt. Apart from the obvious distress, loss of jobs and loss of past investment, there is actually a case to be made for allowing SAA to go under. With a true open-skies policy, the slack would quickly be taken up by private operators, a scenario that would allow for far greater competition, improved customer service and stable, possibly even lower, prices.
That, quite clearly, is not going to happen. Government is obviously determined to keep SAA afloat whatever the cost to the taxpayer, arguing that it performs a strategic function in establishing business and tourism links. That being so, the challenge is to implement a strategy that will lead to the airline making sustainable profits so that it can ultimately be sold off.
Despite several turnaround strategies, the airline remains in financial trouble. At the interim stage, operating costs were up 7% while the net loss stood at more than R650m and its balance sheet was decidedly shaky. The signals coming from Public Enterprises Minister Alec Erwin are that SAA is heading for a significant loss for the full year. It is unclear how much SAA's low-cost carrier, Mango, has contributed to this, but suspicion remains that Mango is being propped up by its parent despite ongoing insistence that it's a standalone entity.
Erwin's rationale is that SAA's balance sheet needs to be strengthened so the airline can buy more planes to take advantage of growing passenger numbers. To do so, SAA will have to be recapitalised, probably to the tune of R4bn. Last year, SAA CEO Khaya Ngqula indicated the airline would raise this cash on the capital markets. The fact that the treasury is being asked to consider supporting the airline suggests finance from the markets would have come at a punitive cost, given the state of SAA's balance sheet.
So once again we have exceptional circumstances and SAA has to be saved. This time around, however, government needs to set SAA management clear targets that are publicly agreed to and known. There is no need for yet another new strategy aimed at turning the airline around. There have been more than enough of those, and Ngqula's focus on people, patronage and profit is perfectly acceptable. A plan based on raising morale, boosting service, cutting costs and improving efficiencies is the right way to go.
But it needs to be implemented by focused, dedicated managers who understand the business. The problem with the many turnaround strategies adopted by SAA is that none has been given enough time to take hold. Each time a new CEO has been appointed -- and there have been five since 1994 -- a new strategy is adopted. Enough already.
So while we support the plan to ensure that SAA is commercially viable, the end goal must be the sale of the airline. Last year, Ngqula suggested that SAA should be listed by 2010. Erwin has left the door open for a listing, but is vague on the timing. Setting a clear deadline for a listing, subject to market conditions, is the best way to ensure management pulls out all the stops to get the airline back on track.
Labels: South Africa, Transport and Shipping, Travel and Tourism
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